L'Oreal ParisFeria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit

Used this L’Oréal Paris Feria Hyper Platinum on my son for his baseball tournament and WOW—it delivered! He wanted that bold, bleached blonde team look, and this product got his dark brown hair to a super light platinum with just one application. It definitely lives up to the “hyper platinum” name!The kit was easy to use, instructions were clear, and it came with everything we needed, including a nice conditioning treatment that left his hair soft (not fried like I worried it might be). The color was even, bright, and perfect for standing out on the field!Would absolutely recommend for anyone looking for that striking, tournament-ready style—plus, it was a fun memory for both of us!

I've gotten a few different kinds of bleach, because I like to do everything myself; bleach, dye, cut, trim, style (because I value money) but am kind of addicted to dyeing my hair.The Platinum dye is my favorite because it's easy to use and understand, it's virtually identical to the process of dyeing your hair normally. This one specifically is quick and easy. I tend to notice that all the bleach strengths for this box type are around the same, but yeah, this one is easy.Photos are of my hair before and after! Please note the second photo was from after bleaching 2-3 times over the course of about a month.Generally you should make sure to wait to re-bleach to avoid damaging your hair for a couple weeks at least. I'm definitely an 'at least' kind of girl though as I tend to want to get it done as quickly as possible. Don't overdo it though! This kind of look is somewhat taxing but it's not that bad. I like when the roots grow out a bit, great for an undercut but if you want white hair all day every day it's gonna probably cost you one of these pretty regularly. It's also great for dying bright and beautiful colors. It's crazy how much color you can do, I did pink gradients and half-head dyed sorta look, even full hair pink, with some temporary color cream to change up the look pretty regularly.What's great about this kit is it comes with a toning conditioner, and if you don't have a massive amount of hair then you can use it maybe a couple days. I highly recommend finding a Violent pigment toner shampoo/conditioner to use every now and then in order to eliminate that brassiness and get it closer to white/blonde, rather the traffic cone color you'll be left with otherwise.Good option, no weird rubber brush or mixing tray, everything you need, right in that lil box! :D

I have tried many strategies to lighten my very dark blonde hair to the light blonde color it was in my youth. Most of them fall very short and do not lighten enough while leaving a lot of brass behind.I have disappointed in salons near my house as well. They don't listen the info I try to share and I end up with either very brassy, ashy or very red blonde color and am out $200 for it. My hair color actually has a lot of ash color from my mother's side and red from my father's side embedded in a blonde base that has darkened with every year since puberty to the point of being a very heavy, drab color. If the red and brass and ash aren't lifted evenly the results are not good.I know I am asking a lot here to deal with my freaky natural pigment but it's what I have to work with.I did have experience lightening and coloring hair successfully in the past before my hair had become as dark as it is now.After trying a few other lightening systems with poor results, I stumbled across this and something compelled me to try one last thing before pouring my wallet into new salons or just giving up entirely.It worked! I ended up with a pale butter platinum that will easily tone to the perfect shade.This is about the best one could hope for with my pigment density.My husband and daughter love it which is nice because they have to look at it even more than I do.My hair does not seem damaged and is soft.(I also tried the L'Oreal Ever Pure Glossing system on the 3rd day after lightening and the results were fantastic -- I have never had such shiny, silky looking and feeling hair)I did use a cap to trap warmth and promote full processing.This is a winner for me and I think at least worth a solid try for most.Some tips that you might already know but may be good reminders:Have a few hair clips and a parting comb handyHave a plan for organizing the hair in sections and working quicklyStart on areas that have had residual color in previous lightening sessions as they may actually have more pigment and need more time.Leave the bottom 1/3-1/2 inch of the roots unapplied until about 15-20 minutes through the processing time.If hair is more than shoulder length or ultra thick have 2 boxes on the ready -- it is still a bargain compared to salon prices.If you do need 2 boxes, don't mix the second box until the first is used up so the mix isn't aging/losing power in the bowl/bottle.Put a coloring cap over the processing hair at the end of applying the mix (cold spots won't process as well as well as the warmer parts near the scalp and the cap helps even this out)Set your processing timer at the end of application for the maximum time (anything less may give uneven results) you can always add color/tone back in a day or two days later with a toner.Good luck! Finding the right stuff for each hair type can be a trying process. Hope you end up as happy as I am!